Orbit partnered with Anchor to launch an in-store sampling campaign for their premium A2 Milk, designed to educate shoppers on the benefits of A2 protein and offer a smooth, delicious taste experience. The activation targeted health-conscious consumers and families, highlighting Anchor’s commitment to quality and innovation in dairy.

With knowledgeable brand ambassadors and inviting sampling stations, Orbit helped Anchor connect with shoppers in a meaningful way. The campaign drove trial, built trust, and reinforced Anchor A2 Milk’s position as a leading choice for those seeking a gentler dairy option.

The Results?
Conversion rate sample to sale: 45%

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