Blog | Orbit Marketing

What is Guerrilla Marketing?

Guerrilla marketing relies on the element of surprise to create an immersive experience with your audience in public spaces. Read on to find out how to create unforgettable interactions and grow your brand awareness with your target consumer base.

What do Experiential Marketers do?

Confused about what exactly experiential marketing is? Read on to find out exactly what it is that experiential marketers do!

The history of experiential marketing: past, present, and future

Experiential marketing is hands-down the most effective strategy to get your name out there and for customers to fall in love with your brand. Let’s explore the history of experiential marketing, canvas what it looks like today, and discuss what we might expect to see in the future!

Branded gift with purchase – Are they worth it?

You might be wondering whether branded gifts with purchases are worth looking into. Here at Orbit Marketing, we say YES! Read on to find out why…

Social media - Benefits of having a social media campaign aligned with a sampling-campaign

Why should you align your sampling campaigns with social media campaigns? Well, if a tree falls in the woods with no one around to hear it, does it make a sound?

Partnering Social Media Marketing with Product Sampling

Brands that partner social media marketing with product sampling campaigns in this digital age, reap a plethora of measurable benefits!

Product Collaborations – What are the benefits?

Have you ever considered collaborating with another brand on a marketing campaign? Read on to discover some of the benefits of product collaborations.

Mascots – Do they work? Are they relevant?

Mascots are a fabulous way to represent your brand’s personality to consumers. But are they still relevant in this day and age? And what do you need to know before deciding whether a mascot is right for your brand?

What makes a great brand ambassador?

The interaction between with a Brand Ambassadors is your customers first impression of your brand. But what does it take to make a great Brand Ambassador?

Brand Love – What is it and how do you get it?

We all have our favourite things and when it comes to brands, of course it’s no different. And we’re not just talking a simple supply-and-demand transaction here, either.

How to Understand Marketing Jargon

A guide to experiential marketing acronyms to help keep you up to date in meetings when people throw acronyms like hands. SKU this, USP that.

Orbit Blog