Social media - Benefits of having a social media campaign aligned with a sampling-campaign


Why should you align your sampling campaigns with social media campaigns? Well, if a tree falls in the woods with no one around to hear it, does it make a sound?

If a tree falls in the woods with no one around to hear it, does it make a sound?

This is how we think when strongly advising our clients to partner social media campaigns with their promotions. In other words: if your brand is sampled in campaigns and events around New Zealand without any social media presence, are you reaching every customer who could potentially, be hearing its noise?

It makes perfect sense to blend your sampling campaign with a strong social media campaign. We know that news spreads like wildfire on social media, so get the news of your amazing new campaign on socials, and you will get some serious traction, driving traffic to your events and converting many more prospective buyers into loyal customers. By using social media and encouraging others to engage through social media, you also get the benefit of organic engagement. In our opinion, customers using cleverly designed hashtags and spreading word of their experience sampling your product, with our amazing Brand Ambassadors, is the best form of free marketing!

Orbit Marketing has got you covered on all fronts. With our in-depth knowledge, breadth of experience, and nationwide connections, we know what works and we have the data to prove it. Partner with Orbit today and supercharge your next sampling campaign.

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