Partnering Social Media Marketing with Product Sampling

We’ve gone over why in-store sampling is an excellent strategy to raise brand awareness but add social media into the mix and you’ve got a whole new weapon in your marketing arsenal! Brands that embrace the benefits of our digital age by partnering social media marketing with product sampling, reap the rewards in more ways than one.

The benefits of offering free samples outweighs the cost of giving away free product as long as those samples are being offered to the right people. With social media marketing, it’s easy to find your niche by targeting the exact demographic your products were made for. This means your advertising budget is being spent solely on customers who are most likely to buy your product.

It’s safe to assume that your customers have easy and frequent access to social media. By engaging with them through social media product sampling you don’t have to wait for them to wander into supermarkets or other promotional events. Convenience is much prized in your customers’ busy lives and by providing that through an effortless interaction with your brand, they’re more likely to spread the word to their own followers or write glowing reviews about that pleasurable experience. Word-of-mouth is still one the most powerful ways to win new customers, so just watch your reach grow nationwide and even worldwide!

Product sampling through social media marketing isn’t just for getting fresh eyes on your business. It’s also a fantastic way to convert your existing audience into loyal customers. Think of it as rewarding them for being early adopters and you’ll have their brand love for sure!

Let’s not forget the data! Every online interaction with your customers becomes a useful data point that can be used to optimise your future marketing strategies. 

On board with the concept but don’t know where to start? We’d love to help you out with that! Creating effective social media product sampling campaigns is just one of the many experiential marketing strategies Orbit Marketing excel in. From the first planning session to analysing the data, and providing actionable insights, we’ve got you covered.

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