Orbit partnered with Angel Bay to launch an in-store sampling campaign for their Breakfast Patties, designed to showcase a quick, hearty option for busy mornings. The activation focused on driving trial and awareness, with warm, flavourful samples served fresh to shoppers during peak shopper hours.

With friendly brand ambassadors and inviting displays, Orbit helped Angel Bay connect with consumers looking for convenient, protein-packed breakfast solutions. The campaign reinforced Angel Bay’s reputation for quality and delivered strong engagement across key retail locations.

The Results?
Conversion rate sample to sale: 47%

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