Orbit partnered with Angel Bay to launch an in-store sampling campaign for their Premium Lamb Patties, showcasing the rich, succulent flavour of New Zealand lamb in a convenient, ready-to-cook format. The activation invited shoppers to experience the quality and taste that sets Angel Bay apart, with freshly prepared samples served in high-traffic locations.

With engaging brand ambassadors and premium presentation, Orbit helped Angel Bay connect with consumers seeking gourmet meal solutions at home. The campaign drove trial, reinforced Angel Bay’s reputation for excellence, and positioned the lamb patties as a standout in the chilled and frozen meat category.

The Results?
Conversion rate sample to sale: 56%

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