Orbit partnered with Angel Bay to launch an in-store sampling campaign for their Smokey Barbeque beef patties, bringing bold flavour to life at the point of purchase. The activation was designed to drive trial and awareness, with sizzling samples served fresh to shoppers in high-traffic retail locations.

By combining engaging brand ambassadors with a mouth-watering product experience, Orbit helped Angel Bay connect with consumers in a memorable way. The campaign successfully reinforced Angel Bay’s reputation for premium quality and delivered strong results in both engagement and sales uplift.

The Results?
Conversion rate of sample to sale: 47%