Orbit partnered with Barker’s of Geraldine to showcase their Squeezy Fruit Preserves range through a nationwide in‑store sampling campaign, giving shoppers a fun, mess‑free way to discover flavours like Strawberry, Apricot & Mango, Mixed Berry, and Tropical. Designed to engage families and everyday household shoppers, the activation highlighted convenience, lower sugar content, and real‑fruit, all delivered through an easy‑squeeze format perfect for kids and busy mornings. With consistent positive customer reactions around flavour, texture, and usability, the campaign successfully boosted trial, increased visibility, and strengthened Barker’s position as a trusted Kiwi favourite in the aisle.

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