Orbit partnered with Boss Coffee to launch an in-store sampling campaign for their range. The activation targeted busy shoppers and coffee lovers, offering chilled samples that highlighted Boss’s signature convenience and café-quality taste.

With sleek displays and energetic brand ambassadors, Orbit helped Boss Coffee connect with consumers looking for a premium ready-to-drink coffee option. The campaign drove trial, boosted brand visibility, and reinforced the appeal as a satisfying pick-me-up on the go.

The Results?
Conversion rate sample to sale: 57%

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