Orbit partnered with Exotic Food to deliver an in-store sampling campaign showcasing their vibrant range of Asian-inspired sauces. The activation invited shoppers to explore bold, authentic flavours.

With engaging brand ambassadors and flavour-forward sampling stations, Orbit helped Exotic Food connect with curious cooks and everyday food lovers. The campaign drove trial, boosted brand visibility, and positioned Exotic Food sauces as a go-to choice for adding global flair to home cooking.

The Results?
Conversion rate sample to sale: 56%

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