Orbit partnered with Freya’s to launch an in-store sampling campaign for their Brioche Style Loaf, designed to showcase the soft, slightly sweet flavour loaf. The activation invited shoppers to experience the loaf in delicious pairings—from breakfast favourites to gourmet sandwiches—highlighting its indulgent appeal.

With warm, engaging brand ambassadors and beautifully presented sampling stations, Orbit helped Freya’s connect with consumers looking to elevate their everyday bread choice. The campaign drove trial, boosted visibility, and reinforced Freya’s reputation for quality baking with a modern twist.

The Results?
Conversion rate sample to sale: 51%

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