Orbit partnered with GoodnessMe to activate their nutritious snack range at XRACE 2024, engaging families in a high-energy, health-focused environment. The activation was designed to align with the event’s values of fun, movement, and togetherness—offering participants a tasty, better-for-you refuel option during the race experience.

With vibrant branding, interactive sampling, and enthusiastic ambassadors, Orbit helped GoodnessMe connect with health-conscious parents and kids alike. The campaign drove trial, built brand affinity, and reinforced GoodnessMe’s positioning as a trusted choice for wholesome snacking on the go.

‍