Orbit partnered with Heinz to deliver an in-store sampling campaign for Seriously Good Mayo, showcasing its rich, creamy texture and versatile flavour profile. The activation invited shoppers to experience the premium quality of Heinz’s mayo through delicious recipe pairings and engaging product demonstrations.

With eye-catching displays and friendly brand ambassadors, Orbit helped Heinz connect with everyday food lovers looking to elevate their meals. The campaign drove trial, boosted visibility, and reinforced Seriously Good Mayo’s position as a must-have condiment in Kiwi kitchens.

The Results?
Conversion rate sample to sale: 52%

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