Orbit teamed up with Kewpie Mayo and Waitoa Karaage Chicken to deliver a mouth-watering in-store sampling campaign that celebrated the perfect pairing of creamy, umami-rich mayo with high-quality, free-range chicken. The activation showcased simple, delicious meal ideas that inspired shoppers and drove cross-category engagement.

With friendly brand ambassadors and flavour-packed samples, Orbit created an engaging experience that highlighted the premium credentials of both brands. The campaign boosted awareness, encouraged trial, and reinforced Kewpie and Waitoa as staples in Kiwi kitchens.

The Result?

A combined sample to sale conversion rate of 50%