Showcasing Mainland Buttersoft, we completed sales events over the Easter period in supermarkets across New Zealand.
Orbit partnered with Mainland to deliver a seasonal sampling campaign for ButterSoft, celebrating Easter with warm, buttery indulgence. Shoppers were treated to freshly toasted hot cross buns generously spread with ButterSoft, showcasing its smooth texture and rich flavour in a festive, mouth-watering moment. The activation drove trial, boosted visibility, and reinforced ButterSoft’s role as a must-have for Easter entertaining.
The Results?
Conversion rate sample to sale: 56%
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