Orbit partnered with Mainland to deliver a premium Easter-themed activation featuring their Special Reserve Cheese range. Designed to elevate seasonal entertaining, the campaign offered curated tastings that showcased the rich, aged flavours of Mainland’s finest cheeses, paired with festive inspiration for Easter gatherings.

With elegant sampling stations and knowledgeable ambassadors, Orbit helped Mainland connect with shoppers seeking indulgent, high-quality options for their holiday tables. The campaign drove trial, reinforced Mainland’s artisan credentials, and positioned Special Reserve Cheese as the hero of Easter entertaining.

The Results?
Conversion rate sample to sale: 62%

‍