Showcasing mama san’s Japanese Gyoza and Fried Rice, we completed sales events in supermarkets across New Zealand.
Orbit partnered with mama san to launch an in-store sampling campaign for their Fried Rice range, bringing bold Asian-inspired flavours directly to shoppers. The activation showcased the convenience and quality of Mamasan’s ready-to-heat meals, offering a delicious taste experience that highlighted the brand’s fusion of tradition and modern convenience.
With vibrant displays and engaging brand ambassadors, Orbit helped mama san connect with consumers looking for quick, flavourful meal solutions. The campaign drove trial, boosted visibility, and reinforced Mamasan’s position as a go-to for authentic, easy Asian cuisine.
The Results?
Conversion rate sample to sale: 51%
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