Orbit partnered with Mānuka Phuel to launch a dynamic sampling campaign for their natural energy drink range, crafted with New Zealand Mānuka honey and clean, functional ingredients. The activation focused on introducing shoppers to a better-for-you energy option, offering refreshing samples that delivered both taste and performance.

With energetic brand ambassadors and eye-catching displays, Orbit helped Mānuka Phuel connect with health-conscious consumers seeking a natural boost. The campaign drove trial, built brand awareness, and positioned Manuka Phuel as a standout in the functional beverage category.

The Results?
Conversion rate sample to sale: 83%

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