Orbit partnered with MCoBeauty to deliver a high-impact in-store sampling campaign, introducing shoppers to the brand’s affordable, luxe-for-less beauty range. The activation focused on hero products across skincare and cosmetics, giving consumers a chance to experience quality formulations and trending beauty essentials firsthand.

With stylish displays and knowledgeable brand ambassadors, Orbit helped MCoBeauty connect with beauty lovers looking for premium results at accessible prices. The campaign drove trial, boosted brand visibility, and reinforced MCoBeauty’s position as a leading name in everyday glamour.

The Results?
Conversion rate sample to sale: 77%