Orbit partnered with Mother Earth to launch an in-store sampling campaign for their Protein Oat Bakes, designed to introduce shoppers to a wholesome, high-protein snack that fits into busy lifestyles. The activation focused on driving trial and awareness, with delicious samples offered in high-traffic locations to highlight the product’s taste and nutritional benefits.

With friendly brand ambassadors and inviting displays, Orbit helped Mother Earth connect with health-conscious consumers looking for better snacking options. The campaign reinforced Mother Earth’s commitment to natural ingredients and smart nutrition, while boosting visibility and engagement in-store.

‍The Results?
Conversion rate sample to sale: 45%

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