Orbit partnered with Ritter Sport to deliver a vibrant in-store sampling campaign, showcasing the brand’s iconic square-shaped chocolate bars in a variety of indulgent flavours. The activation invited shoppers to discover the premium quality and playful personality of Ritter Sport through delicious, bite-sized samples.

With colourful displays and engaging brand ambassadors, Orbit helped Ritter Sport connect with chocolate lovers seeking a treat that’s both fun and flavourful. The campaign drove trial, boosted visibility, and reinforced Ritter Sport’s reputation for high-quality, German-made chocolate.

The Results?
Conversion rate sample to sale: 53%

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