Our Extra Gum team hit Round the Bays with a high‑energy chill‑out zone and 5,000 refreshing gum giveaways to help runners reset and celebrate their finish.
Our Brand Ambassadors brought the energy to Round the Bays, inviting runners into Extra’s DJ‑powered chill‑out zone to reset and recharge after the race. We created a feel‑good space for young runners to decompress, celebrate their achievement, and enjoy a moment of respite. Throughout the day, the team engaged thousands of participants and successfully gave out all 5,000 units of Extra Gum in Peppermint and Spearmint, making the activation a refreshing post‑run highlight.
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