Orbit partnered with S&B to launch an in-store sampling campaign for their authentic Japanese curry range, bringing rich, comforting flavours to life for Kiwi shoppers. The activation showcased the ease of preparing S&B curry at home, with warm samples served alongside simple recipe inspiration.

With inviting displays and knowledgeable brand ambassadors, Orbit helped S&B connect with consumers seeking flavourful, fuss-free meal solutions. The campaign drove trial, boosted brand awareness, and reinforced S&B’s reputation as a trusted name in Japanese home cooking.

‍