To celebrate the seasonal launch of Sassy Apples, Orbit delivered a vibrant in-store sampling campaign designed to drive trial and awareness across key retail locations. The campaign brought the bold personality of the Sassy brand to life, engaging shoppers with fresh product experiences and impactful point-of-sale presence.

Through strategic placement and engaging brand ambassadors, Orbit helped Sassy Apples connect directly with consumers at the moment of purchase. The activation not only boosted visibility but also reinforced Sassy’s premium positioning in the fresh produce category.

The Results?
Conversion rate sample to sale: 51%