A guerilla style beach and park activation across New Zealand
Showcasing Surf Life Saving Sunscreen, we completed activations at beaches and parks across New Zealand.
Campaign objectives:
➢ Brand awareness of Surf Life Saving Sunscreen
➢ Encouraging consumers to trial the product
➢ Discuss key product features
➢ Distribution of discount coupons to drive purchase through Chemist Warehouse
➢ Create brand love for Surf Life Saving Sunscreen
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