Orbit partnered with our client to deliver a premium in-store sampling campaign for Mio Sparkling Sake, targeting Foodstuffs and Woolworths stores nationwide. The activation introduced shoppers to the light, refreshing taste of Japan’s most popular sparkling sake, creating a moment of discovery in the beverage aisle.

With beautifully styled sampling stations and knowledgeable brand ambassadors, Orbit helped Takara Mio engage curious consumers and build brand awareness in a competitive category. The campaign drove trial, elevated Mio’s presence in-store, and positioned it as a sophisticated yet accessible choice for Kiwi shoppers.

The Results?
Conversion rate sample to sale: 53%

‍