Orbit partnered with Terra to launch an in-store sampling campaign for their premium eco nappies, designed to introduce parents to a more sustainable choice without compromising on performance. The activation focused on high-traffic retail environments, where shoppers could experience the softness, quality, and eco credentials of Terra nappies firsthand.

With a warm, informative approach and beautifully branded displays, Orbit helped Terra connect with environmentally conscious families at the point of purchase. The campaign successfully built awareness, encouraged trial, and reinforced Terra’s position as a trusted leader in the eco baby care category.

‍