Orbit partnered with The Real McCoy to deliver a vibrant in-store sampling campaign showcasing their range of premium, New Zealand-made juices. The activation focused on freshness and flavour, inviting shoppers to experience the natural taste and quality that sets The Real McCoy apart.

With eye-catching displays and friendly brand ambassadors, Orbit helped The Real McCoy connect with health-conscious consumers and families looking for a refreshing, locally crafted beverage. The campaign drove trial, boosted brand visibility, and reinforced The Real McCoy’s position as a trusted name in chilled juice.

The Results?
Conversion rate sample to sale: 66%

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