Our team executed a nationwide in‑store sampling campaign across New World, Pak’n’Save, and Woolworths supermarkets. Across 88 sales events, Brand Ambassadors invited shoppers to sample the full range while learning about the brand’s real fruit credentials and new PET bottle packaging.

The campaign delivered strong engagement and a high sample‑to‑purchase conversion, successfully driving trial, increasing sales, and reinforcing The Real McCoy as a go‑to choice for authentic, high‑quality juice.

The results?

Conversion rate approach to sample: 69%

Conversion rate sample to sale: 73%

Average units sold per shift: 70

Top five highest selling shifts: Between 130 and 145 units

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