Orbit partnered with Tilda to deliver an in-store sampling campaign showcasing their premium rice range, known for its quality, versatility, and global appeal. The activation invited shoppers to experience the light, fluffy texture and aromatic flavour of Tilda rice through simple, delicious tastings.

With beautifully presented sampling stations and knowledgeable brand ambassadors, Orbit helped Tilda connect with consumers looking for convenient, nutritious meal foundations. The campaign drove trial, boosted brand visibility, and reinforced Tilda’s position as a trusted staple in modern kitchens.

The Results?
Conversion rate sample to sale: 73%

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