Orbit partnered with Vogels to launch an in-store sampling campaign for their Gluten Free Bread range, designed to showcase the brand’s signature quality in a gluten-free format. The activation invited shoppers to experience the taste and texture firsthand.

With friendly brand ambassadors and thoughtfully presented sampling stations, Orbit helped Vogels connect with health-conscious consumers and those with dietary needs. The campaign drove trial, built trust, and reinforced Vogels’ position as a leading choice in the gluten-free category.

The Results?
Conversion rate sample to sale: 51%

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