Orbit partnered with Wattie’s to launch an in-store sampling campaign for their Eat Well Soup range, designed to showcase nutritious, flavour-packed soups made with wholesome ingredients. The activation focused on driving trial among health-conscious shoppers, offering warm samples that highlighted the convenience and goodness of the Eat Well range.

With inviting displays and knowledgeable brand ambassadors, Orbit helped Wattie’s connect with consumers seeking better-for-you meal options. The campaign boosted visibility, reinforced Wattie’s commitment to wellness, and positioned Eat Well soups as a smart choice for everyday nourishment.

The Results?
Conversion rate sample to sale: 53%

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