Orbit partnered with Wattie’s to launch an in-store sampling campaign for their Frozen Snack Meals range, designed to showcase quick, tasty options for busy households. The activation focused on convenience and flavour, offering shoppers a chance to try popular varieties straight from the freezer to plate.

With engaging brand ambassadors and appetising sampling stations, Orbit helped Wattie’s connect with consumers looking for satisfying, time-saving meal solutions. The campaign drove trial, boosted visibility, and reinforced Wattie’s reputation for delivering trusted, Kiwi-made favourites.

The Results?
Conversion rate sample to sale: 73%

‍