What makes a great brand ambassador?

Brand Ambassadors are vital to any effective experiential marketing campaign. They are the literal face of the brand they represent, responsible for facilitating a memorable experience that creates the moment for customers to fall in love with your brand. But what makes a great Brand Ambassador? Here at Orbit, we have a veritable plethora of experience in this department, which is why we boast such a top-quality nationwide team of Brand Ambassadors. You could say we know a thing or two about what makes a great one!

First things first, professionalism is critical! Great Brand Ambassadors know their brands. They immerse themselves in the brand’s story, understand the products and/or services, and are an authentic reflection of your values. Authenticity is key! Great Brand Ambassadors are not actors reading from scripts- people can smell fakeness from a mile away, and they don’t like it! Great Brand Ambassadors know they are an important extension of the team that is on the ground at supermarkets and events, in all regions big or small across New Zealand.

It's true what they say- first impressions last! If you have a poor experience with someone, are you likely to fall in love with the brand they represent? Think about it: product sampling in grocery stores, promotions at events- in many cases, an interaction with a Brand Ambassador is someone’s first encounter with your brand. Orbit’s Brand Ambassadors are confident but friendly, enthusiastic but focused. They deftly spread their passion for your brand to people from all walks of life. Expert conversationalists, they understand that listening is as important as talking and know the ultimate goal is to create genuine human connections. Foster an exceptional first impression through our leading Brand Ambassadors and just watch your sales skyrocket!  

Finally, it’s crucial for Brand Ambassadors to be self-motivated and autonomous. You should be able to trust them like you would any other member of your team! Often, they’re working with little supervision, so need to be able to make like water and flow gracefully around any obstacles in their path. Our Brand Ambassadors are an integral part of the Orbit team. We work with some of the best in the business- a point of difference we’re proud of. Check out our socials  to see them in action at in-store samplings and other events, and to read testimonials from our thrilled clients.  

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